Resellers should act now to tap into the top conferencing trends for 2026.

 

US video conferencing supplier Boom Collaboration expects the overall video conferencing market to grow by 10-15 per cent next year and believes the winners will be those “who make collaboration effortless”.

 

“The video conferencing market continues to evolve, but the priority is clearer than ever: we’ve reached the point where simplicity beats features,” stated Boom co-founder Holli Hulett.

 

 “There’s no need to overcomplicate, overspec or oversell. The simpler approach often delivers the best results,” she said.

 

In association with distributors, MSPs, resellers and their customers, Boom has identified the latest trends re-shaping the industry. Its top five are as follows:

People want everything to be simple. They expect their video conferencing experiences to be easy, platform agnostic and user friendly, based on the ability to just plug in and go.

 

 

Bring Your Own Meeting (BYOM) deployments are outstripping in-room systems five to one. They rule the roost with total cost of ownership much less, especially in the medium-to-smaller spaces. The latest connectivity hubs ensure organisations don’t need to rip out their existing equipment and start again. It’s a ‘have your cake and eat it’ approach.

 

The market has changed forever. People no longer wear just a Teams or Zoom badge. It’s about being vendor agnostic – any device on any platform in any room. Users demand total flexibility.

 

Officially certified products are often part of an ecosystem that isn’t actually end-to-end certified. Certification still has value, but real-world meeting rooms rarely use fully certified ecosystems. Displays, switches, ceiling mics, laptops, smartphones and BYOM workflows are almost never certified end to end. And yet they’re what people actually use. 

 

The rise of AI in both hardware and software will continue to accelerate. But ‘over speccing’ can be a big problem. Often, the newest systems that offer every bell and whistle – including multiple cameras and extensive automated controls – come not only with a higher cost, but also a steep learning curve and ongoing investment in maintenance, licensing and support. 

 

For more on this story and other global news from OPI, go to https://www.opi.net/news/region/001-north-america/boom-highlights-confer...

 

PHOTO: Samsung/Logitech