Higher demand for commercial PCs.

 

Despite impending tariff changes, the global PC shipment market grew 8.4 per cent in Q2 2025, the highest year-on-year increase since the COVID-19 pandemic.

 

According to the latest report from Counterpoint Research, PC manufacturers have well executed their supply chain options to avoid any delay in shipments with the emergence of alternative manufacturing hubs in countries such as  Vietnam, India, and Mexico.

 

While most OEMs have been in a ‘wait-and-see’ mode, some have adjusted their manufacturing locations as tariff concerns continue to loom. 

 

The growth in commercial demand for PCs was also higher compared to consumer demand.

 

Looking at the breakdown in shipments of PCs in the quarter, Lenovo leads the market, accounting for roughly 25 per cent of total shipments. 

 

This was followed by HP and Dell, with both brands reporting stable enterprise demand but facing pressure from smaller OEMs’ aggressive pricing. 

 

Apple continued to see solid MacBook sales, supported by the refreshed M4 series models, although its shipment growth was more subdued than in previous quarters.

 

Counterpoint Research believes PC shipments will likely weaken YoY starting from H2 2025 due to the tariffs as most of the shipments were based on orders before the tariff situation unfolded.

 

At the same time, the research firm also foresees demand for AI PCs to become a significant tailwind in 2026 with more than half of the laptops shipped in 2026 onward to be an AI laptop.