Retailer targets WFH and BTS sectors.

 

Officeworks has ramped up its range of home office furniture, Christmas gifts and back-to-school items in preparation for a series of forthcoming sales promotions.

 

Next month’s Black Friday and Cyber Monday online sales events, followed by Christmas and the next BTS season have prompted the retailer to introduce more “stylish” office chairs and desks and several innovative desktop tech accessories for the now entrenched work-from-home and mobile worker sectors.

 

Officeworks has expanded its range of art and craft products with an emphasis on Christmas gifts and BTS. Included in the line-up is a range of Disney-branded products that have recorded “very, very strong sales”, according to Daniel Adams, Officeworks’ buying manager for stationery and education.

 

The retailer is also offering a new personalised Christmas gift wrapping service through its Print & Copy departments.

 

PHOTO: Officeworks Christmas and BTS showcase event in Sydney earlier today.