Officeworks puts the spotlight on kids careers

Ahead of back-to-school, Officeworks reveals what kids want for their future.
Officeworks has started the year off with the results of a major survey of back-to-school trends, including insights into the aspirations of students.
A survey of more than 1000 students aged 10-17 and parents found that careers in technology (22 per cent), healthcare or medicine (20 per cent), and science and engineering (19 per cent) came out on top of both children’s careers wish list, results echoed by parents asked about hopes for their children’s futures (technology 30 per cent; science and engineering 25 per cent; healthcare or medicine 24 per cent).
But while careers in tech and STEM topped the career wish list, surprisingly, tech skills were not seen by parents as the top priority in preparing their kids for the future. Instead, most Australian parents see communication (61 per cent), critical thinking and problem solving (60 per cent), and self-management and adaptability (41 per cent and 40 per cent respectively) as important skills their kids will need in their future careers.
The survey also found that nearly half (46 per cent) of Australian parents are actively seeking bargains during this year’s back to school shop.
Interestingly, a growing number of parents (34 per cent) said they enjoy shopping for school supplies with their children, a notable increase from 22 per cent last year.
Ten cent bargains
Meantime, Officeworks is promoting its BTS range with a 10 cents price point.
The school essentials range includes exercise books (from 10 cents), rulers (from 20 cents), glue sticks (25 cents for 2), water bottles (49 cents) and pen packs (49 cents for 10).
Date Published:
29 January 2025