Dealer group enters next financial year with  “strong foundations and clear strategic direction.”

 

Amid economic challenges and changing customer habits, Office Choice Limited said it has demonstrated that a support-led member model still holds “powerful relevance in the independent office products sector.”

 

In May, OCL announced the acquisition of Sprint Office Choice in Springvale, Victoria – the fourth acquisition as part of a broader strategy to consolidate operations under the company’s scalable “zone” structure. 

 

The Sprint acquisition strengthened the Office Choice footprint with a unified zone across its acquired markets encompassing Springvale, Rosebud, Tyabb, Hastings and Carrum Downs and surrounding areas as well as the broader areas of Mornington and South Gippsland, including the Bass Coast. 

 

OCL said at the time that the key to the success of the pilot zone is Jason Ferns, former managing director of Sprint, appointed as general manager of the ‘Global Zone’, in a joint venture partnership with Office Choice Limited. 

 

Below is the full FY25 statement from OCL, released this week.

 

With the independent sector under pressure and on the back of a challenging financial period, Office Choice Limited (OCL) delivered on group performance and member value in FY25. 

 

Amidst economic pressure and changing customer habits, OCL has demonstrated that a support-led member model still holds powerful relevance in the independent office products sector.

 

 From launching new product categories to elevating digital transformation and delivering thousands of new customers, OCL has delivered real commercial benefits to members.

 

 “We don’t just coordinate.  We create. We execute,” Teresa Thompson, OCL chief marketing and merchandise officer, said.

 

 “Our job is to make the complex easy and empower our members to grow—online and in their local markets. 

 

“More than ever, support matters, service matters and real partnership matters,” she said. 

 

With significant progress made in product diversity, digital capability, and campaign execution OCL empowers its members with: 

“A lot of organisations talk about value. We are committed to delivering it,”  Ms Thompson said. 

 

“Whether it’s acquiring new customers, diversifying products, or giving members the tools they need to succeed online—our focus is always on sustainable growth,” Ms Thompson added.

 

Delivering Quiet Confidence in a Noisy Market 

 

While much of the industry has been focused on reacting to macro challenges, Office Choice has remained focused on the fundamentals: strong product foundations, a compelling brand, and scalable, service-led infrastructure that supports member success. 

 

“Everything we delivered this year—every campaign, system enhancement, and platform upgrade—was guided by our shared goal of long-term, sustainable growth,” Ms Thompson said. 

 

Office Choice Enters FY26 with Strong Foundations and Clear Strategic Direction 

 

OCL enters FY26 with confidence, underpinned by a clearly defined strategy and a member-first approach. 

 

With a focus on transformation, the group is committed to growing market share, maximising our brand, and delivering long-term value to both members and shareholders through a modernised and sustainable business model. 

 

During June, OCL CEO Brad O’Brien and chairman Mark Ashby hosted briefing sessions with members and suppliers to provide updates on the group’s direction. 

 

Further stakeholder updates will be shared throughout the second half of 2025 as strategic initiatives progress. 

 

A key milestone was achieved with the completion of the first pilot zone on 1 May, 2025. 

 

This zone-based approach provides a scalable framework for future growth, enabling targeted support, improved local execution, and stronger alignment with network needs.

 

It reflects OCL’s commitment to delivering value through thoughtful expansion and support of the broader independent sector.