Recent acquisitions open up new opportunities.

 

Collins Debden is opening up “new growth avenues” for resellers and retailers following its recent spate of acquisitions.

 

The diary and notebook specialist recently acquired the Wildon, Writeraze and Upward brands, which has a resulted in a wider strategic outlook.

 

One product in the spotlight is one of its newest “hero” products – the Vanessa Notebook, which the company said has been “performing exceptionally well across multiple channels and receiving fantastic feedback.”

 

“Since joining the business, we’ve been inundated with feedback calling for the creation of a Vanessa Notebook to accompany the iconic Vanessa Diary,” Collins Debden general manager Michael Warner, told Office Products News.

 

“Our goal was clear: to produce a notebook the team could truly be proud of one that not only reflects the trusted Vanessa quality but also captures what our customers have been asking for,” he said. 

 

“The response so far has been nothing short of outstanding. Store owners and partners have echoed the same sentiment - why didn’t we do this sooner?”

 

“Buoyed by the strong internal and external enthusiasm, our teams are already working on expanding the range, exploring new colour waves and configurations to further build on the success of this exciting new product,” he added.