Winc says Mandura ticks all the boxes
Positive response to resurrection of Aussie-made A4 office paper.
Winc has had an “overwhelmingly positive” response to the launch of the Australian-made Mandura brand A4 copy paper, according to Nick Severinio, the company’s merchandising director.
“We have socialised the Mandura Carbon Neutral Australian Made Copy Paper with quite a few customers now and the response to date has been overwhelmingly positive,” he told Office Products News.
“There is an appreciation for the social impact it represents, both to the local economy, the environment and also First Nations communities,” he said.
Severino added that the Mandura brand will not be available to the wider marker under other brand names “at this stage”, nor would it be marketed in New Zealand “at this stage”.
However, Michael Heinecke, sales and logistics director Boyer Paper Mill, said that the company “may do something ourselves” in New Zealand, adding that under an agreement, Winc Australia is responsible for all sales and marketing decisions.
Local production of A4 office paper ceased in 2023 with the end of production of white paper Reflex at the Japanese-owned Opal Australian Paper mill at Maryvale in Victoria.
Footnote
The Boyer paper mill, now producing Australia’s only locally-made white A4 office paper, has a relatively low profile but a high output of raw material.
The mill produces 260,000 tonnes (or 11,000 containers) of various grades of paper a year, the majority being newsprint for News Corporation. White office paper accounts for about seven per cent of production.
Boyer is a manufacturer but in terms of some initial marketing ideas, it tested the brand name Platypus for the white paper now marketed by Winc under the indigenous Mandura brand.
Date Published:
18 August 2026