Global search for new CEO continues.

 

Premier Investments has appointed Georgia Chewing (pictured inset) as interim chief operating officer of Smiggle as it continues its international search for a CEO.

 

Chewing has been with Premier Investments for 12 years and will take on the new role in addition to her on-going leadership of the company’s e-commerce and marketing division.

 

The full-time CEO position has been vacant since the exit of John Cheston last year, who left the company amid well-publicised “misconduct” allegations.

 

Premier Investments chairman Solomon Lew said Chewing has been instrumental in growing the group’s online business, which accounts for more than 20 per cent of the group’s sales. 

 

Smiggle delivered global sales of $264.2 million.in FY25.

 

Speaking at Premier’s agm, Lew said discretionary spending remains under pressure with consumers cautious due to on-going cost-of-living impacts. 

 

“Despite a challenging global environment, the Black Friday trading week provided encouraging early signs ahead of the all-important Christmas, Boxing Day and back-to-school trading periods,” he said.