Global marker brand is transforming walls into global stages for artistic exchange.

 

Mitsubishi Pencil Australia announced the launch of a new international mural project, the ‘POSCA Mural Exchange Program’, starting this week.

 

The global brand POSCA, developed by Mitsubishi Pencil, will collaborate with Juddy Roller, a Melbourne-based street art collective with more than 15 years of experience, and Japan’s Wall Share Inc, an Osaka-based company specialising in mural-centered art projects.

 

The 'POSCA Mural Exchange Program' is an inaugural brand collaboration in which Japanese and Australian artists — both long-time POSCA users — will travel to each other’s countries to create murals under a shared theme.

 

Using street art as a universal language, the project connects brand and art to open up new possibilities for creative expression across borders.

 

Since its debut in the 1980s, POSCA has been deeply rooted in street art and graffiti culture.

 

Now, POSCA reinterprets this cultural DNA through the lens of contemporary mural culture — returning to its roots while engaging in a new form of global brand action that uses art to foster dialogue across cultures.

 

The project unfolds in two cities renowned for their ‘vibrant mural scenes’ - Melbourne, and Osaka.

 

Project schedule: