Officeworks suggests 40,000 products are tax deductable
New TVC features a customer's very long EOFY receipt.
Officeworks has featured 40,000 of its product lines in its latest end-of-financial-year advertising campaign.
Officeworks has launched the campaign to highlight to customers that every individual item for sale at Officeworks could be tax deductible.
The initial TVC follows the journey of one customer who buys the complete 40,000 plus products from Officeworks and then asks for a tax receipt, which is calculated to take approximately eight-and-half hours to print,
The long interaction between the shopper and an Officeworks staffer plays out over a six-week campaign period with more than 30 individual edits used to target specific businesses’ needs across all media.
New research from the retailer reveals the growing impact the rising cost-of-living is having on spending habits and customers’ priorities at tax time:
- Almost half (47 per cent) of Australians are changing their purchasing habits in the lead-up to EOFY to save money or maximise their return, and many are still uncertain about tax time - nearly half (46 per cent) of consumers are confused about what they can and can’t claim, and 62 per cent of smallbusiness leaders find the tax system for small businesses confusing.
- Less than half of Australians keep their receipts organised in either a physical(48 per cent) or digital (31 per cent) folder for tax time, and an eighth (12 per cent) - that’s almost two and a half million Australians (2.44 million) - have thrown out their receipts or don’t keep track throughout the year.
Date Published:
5 June 2023