Label maker takes a wider view of workplace solutions.

 

Leading label specialist Avery has unveiled a refreshed brand identity and marketing campaign for the UK business.

 

The company said the update is intended to modernise the presentation of the brand across Europe while maintaining its established positioning in the labels market. 

 

The new identity is accompanied by the tagline ‘making ideas stick’, while the campaign is titled ‘Small Labels, Big Possibilities’ and will run across digital channels, trade communications and promotional activities.

 

Avery said the initiative aims to highlight the wider role labels play in workplaces, education and small businesses, and will support its core labels portfolio – which includes products for home and office printing as well as customised and fully printed label solutions.

 

Anne Cashman, managing director of Avery Products (A/NZ) told Office Products News that the new brand identity will be localised for the Australian market with details to be announced before the end of Q1..

 

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