Video campaigns created at a budget price.

 

Amazon has introduced a new AI-driven video creation service for retailers, giving sellers the ability to produce high-quality ads on its marketplace in a matter of minutes.

 

The tool targets brands using Amazon’s marketplace and ad network, particularly smaller retailers that previously needed large budgets, production crews and agencies to produce video campaigns. 

 

Amazon said it has used built-in guardrails to prevent “idealised synthetic versions” that mislead customers. The company presents these controls as a deliberate contrast with some Chinese-owned marketplace rivals, where buyers often complain it is hard to tell if the product pictured in a listing actually matches what gets delivered.

 

Amazon’s models analyse the original product image and text metadata, then construct short multi-scene clips that place the item in different lifestyle or studio settings. Retailers can cycle through up to six suggested versions, fine-tune scenes and pick the asset that best fits their campaign goals before pushing it live. 

 

For Australian small and medium-sized businesses, the efficiency gains could be significant. 

 

Internal research indicates marketing teams may save around 7.3 hours each week by adopting AI tools, which adds up to roughly 45 working days over a year.